Target Price Match Policy

Target is one of the most prolific American retailers, with more than 1920 locations and 350,000 workers. Target’s toughest competitor is Walmart, followed by Amazon, Costco, and Sam’s Club.

To remain competitive in some of the most volatile American markets, Target and other retailers offer price comparisons.

This is not to mentioned Target’s least dominant competitors like Dollar General, Lowe’s, The Home Depot, Price Chopper, Stater Bros, Big Lots, and Giant Eagle.

Evidence shows American consumers spend about $165 a day on various products. If Target does not capitalize on consumers spending, another American retailer will.

Most consumers tend to shop at retailers offering the best deals on household goods, groceries, toys, apparel, footwear, automotive products, stationery, and hardware items.

Target Price Match Policy 2022

Target Price Match Policy

Target makes adjustments to its Price Match Policy routinely. The company feels it is necessary to help consumers secure the lowest price on name-brand products.

With its ethical Price Match Policy, it can do just that and so much more. It is crucial that consumers read up on price matching across all US retailers, including Target.

The best value equals the lowest price. The greatest benefit of the Target Price Adjustment Policy is it available before and after the initial purchase for up to 14 days.

This basically means, American consumers can seek a price match before and after an initial purchase. Consumers who make a purchase of a qualifying product discover later the price was lower at Target can seek an adjustment.

Of course, the purchase price, product, and retailer must be validated before any adjustments are authorized.

Target price match competitors are limited to about 28 US retailers.

How Does Target’s Price Match Process Work?

It is crucial to know the Target price match process to ensure the highest level of convenience. To obtain a pre-purchase price adjustment, you must provide Target with proof that the said product is available at a lower price from an authorized competitor.

A paper or digital advertisement should be sufficient proof. A Target associate is required to validate any product advertisement before moving forward. The associate must also verify that the product is an exact match with its promotional product.

As previously mentioned, Target offers price adjustments post-purchase. If you purchase a product from Target and later discover the price is lower at Target or a qualifying Target competitor, you may be eligible for a price adjustment.

To seek an adjustment in the price of a purchased product, you must provide Target with the retail receipt and proof the price dropped since your initial purchase.

What Products Are Covered In Target’s Price Match Policy?

Most brand-name products qualify for Target’s price adjustment. Footwear, apparel, toys, baby goods, home décor, furniture, office equipment, bedding, and electronic devices are just a few examples.

Does Target  Do Price Match For Grocery Products?

Brand names like Nestle, Pepsi, Dole, Kellogg’s, Mars, General Mills, Lipton, Betty Croker, Coca Cola, Post, Tyson, and Kraft qualify for reductions under the Target Price Match Policy.

To qualify for a reduced price, the brand-name grocery item must be an exact match. Target will validate any paper or digital advertisement from a competitor retailer.

Grocery items like hamburger meat, pork chops, produce, bakery goods, and seafood do not qualify for a price match. To qualify for a reduced price, the item must be brand-name. Generic brands, such as Equate do not qualify for a price match.

How Long After Purchase Does A Product Qualify For A Target Price Match?

Target offers price matches for name-brand products for up to 14 days of the initial purchase. Consumers should monitor their brand-name purchases for two weeks to ensure they are still getting the best value for their money.

For example, a customer purchases a Shark Upright Vacuum cleaner for $150 from Target, seven days later, the same vacuum cleaner is priced at $125 at Walmart.

To qualify for a price match, the customer must take the receipt and paper or digital advertisement to a Target store.

An associate will compare the two products to determine they are a match. The price adjustment will be authorized at the time of the visit.

Do Online Purchases Qualify For A Target Price Match?

Yes, the retailer guarantees to price match qualifying name-brand products from an authorized competitor website.

Bring the digital advertisement to any Target location to request your price adjustment. Consumers can also request a price adjustment by contacting the retailer directly.

Price matches are also available at Target’s official website.

Target Price Match Competitors

Target has a broad range of competitors covered under its Price Match Policy. Online and in-person advertisements from the following retailers may quality for a price adjustment:

  • Wayfair
  • Lowe’s
  • Office Depot
  • Chewy
  • Staples
  • Walmart
  • CVS
  • Walgreens
  • Costco
  • Apple
  • Macy’s
  • PetSmart
  • Home Depot
  • Best Buy
  • Dick’s Sporting Goods
  • JCPenney
  • Barnes and Noble
  • Newegg
  • Petco
  • Sephora
  • Game Stop
  • Amazon
  • Ulta
  • Kmart

Target Price Match Policy Exclusions

Name-brand products found to be invalid at the time of the request do not qualify for a price adjustment. Depending on the availability of a specific product, Target may decide to reject any price match request.

Generic or non-brand-names do not qualify under Target’s Price Adjustment Policy. The customer must be able to prove the item is an exact match in size, color, weight, and brand. Target associates are required to match the model numbers of both items before authorizing a price match.


Many American retailers have price match programs because it allows them to remain competitive in specific markets.

Consumers should always be on the lookout for lower prices, including pre-and post-purchase.

Target is a well-known brand in the United States, with around 1,900 locations. Price matching has been simplified across American retailers to ensure fairness and cost-efficiency for all consumers.

FAQs on Does Target Do Price Match?

FAQs on Does Target Do Price Match?

What Is Target Price Matching Policy?

Consumers may receive a price match from another retailer of a lower price. Both products must bear the same brand logo, design, and features.

Target will decide if the product qualifies for a price match before or within 14 days of the initial purchase. To obtain a price match, consumers must validate the retailer, price, and product.

A digital or paper advertisement is required, so Target associates can accurately compare the two products and verify the retailer.

What Stores Do Target Price Match With?

Target will only price match products from qualifying vendors, including Kohls, CVS, Amazon, Lowes, SamsClub, Staples, Wayfair, Costco, BestBuy, Apple, Chewy, Home Depot, Kmart, Ulta, Walmart, and more. You can access Target’s price match competitors via its official website.

Does Target Match Amazon Prime Prices?

No, Amazon Prime is omitted from Target’s price match competitor list. Target does not match the prices of products promoted through competitor lighting and doorbuster sales. Amazon Fresh Exclusive and Amazon Prime do not qualify for a Target price match.

How Does Price Matching Work?

Price matching is a simple process that requires the pre-authorization of products from qualifying retailers. The consumer must provide Target with a legitimate price that is lower than their retail price. The product and price must be verified before the price match is authorized.

The product must be advertised on a qualifying retailer’s website or in a weekly ad in paper format. If the consumer is requesting a price match for a recent purchase, Target will need the receipt for validation purposes.

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